MultiChoice Group and Comcast’s NBCUniversal and Sky have announced a new partnership to expand and relaunch Showmax.
According to the firm, the relaunched Showmax would be powered by NBCUniversal’s Peacock technology platform, while offering audiences new local and global content, as well as live matches of the English premier league.
The firm stated that the new Showmax group would be 70 per cent owned by MultiChoice and 30 per cent by NBCUniversal.
In a statement, the Chief Executive Officer, MultiChoice, Calvo Mawela, said, “We launched Showmax as the first African streaming service in 2015 and are extremely proud of its success to date.
The new business venture deepens an already strong relationship and builds on the Sky Glass technology partnership that we announced in September last year. We believe we are extremely well positioned to create a winning platform going forward.”
The Group Chief Executive Officer, Sky, Dana Strong, said, “This new collaboration in streaming and content with MultiChoice, NBCUniversal, and Sky takes our partnership to the next level in one of the world’s most vibrant, fastest growing markets.
“Last year, we announced MultiChoice as a customer of the Sky Glass platform and now we are excited to help innovate its Showmax streaming service.”
The Chairman, Direct-to-Consumer and International, NBCUniversal, Matt Strauss, added, “This partnership is an incredible opportunity to further scale the global presence of Peacock’s world-class streaming technology, as well as to introduce millions of new customers to extensive premium content from NBCUniversal and Sky’s stellar entertainment brands.
